Search is splitting into three modes. Here is how to win all of them without writing three content strategies.
Search is splitting into three modes.
Why this matters now
The shift in how people find information is no longer hypothetical. AI Overviews, ChatGPT, Perplexity, and Gemini are routing a growing share of intent away from the ten blue links.
The mechanics
Generative engines assemble answers. They do not rank pages in the same way search engines do. The unit of optimization is the passage that gets cited.
What we recommend
Audit your highest-intent pages against schema coverage, author transparency, and quotable passage density. Most B2B sites have a wide gap here.