Built a B2B Makhana funnel + GUTSIP launch in 90 days
Parallel-track strategy: B2B distribution funnel for makhana (the legacy product) and a brand-led launch for GUTSIP (the new product). Retainer + ad spend model, monthly ROI tracking.
₹4.2L
B2B pipeline · month 2
14×
CAC payback on GUTSIP
38%
Trial → repeat conversion
What they came in with.
Aayurbhog had two products on parallel timelines: a legacy makhana SKU with B2B distribution potential, and a new gut-health drink (GUTSIP) needing a brand-led D2C launch. They needed both tracks to ship simultaneously without one starving the other of attention or budget.
How we worked it.
- 01
Split the engagement into two parallel funnels with separate KPIs — B2B pipeline value vs. D2C contribution margin.
- 02
Built a 30-day diagnostic mapping the existing distribution layer and identified three high-intent B2B verticals (institutional catering, premium retail chains, gifting).
- 03
For GUTSIP: ran a creator-first launch, anchored to founder-narrative content, and used Trubetix for weekly attribution reports.
- 04
Restructured the engagement as ₹3L/month retainer + ₹2L/month managed ad spend — separated invoicing so attribution stayed clean.
What it earned.
Within 60 days, Aayurbhog had a documented B2B pipeline of ₹4.2L in active conversations, a 38% trial-to-repeat rate on GUTSIP, and a 14× CAC payback model that the founder could defend in board conversations.
Then we should work together.
A 30-minute strategy call. We diagnose where AI actually fits in your business — and where it doesn't. No deck, no pitch, no cost.