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AI Agents11 min

Why your AI voice agent failed in India (and how to actually deploy one)

TRAI compliance, DLT registration, the SIP trunk question.

Voice agents in India fail when telecom realities are ignored.

Why this matters now

The shift in how people find information is no longer hypothetical. AI Overviews, ChatGPT, Perplexity, and Gemini are routing a growing share of intent away from the ten blue links.

The mechanics

Generative engines assemble answers. They do not rank pages in the same way search engines do. The unit of optimization is the passage that gets cited.

What we recommend

Audit your highest-intent pages against schema coverage, author transparency, and quotable passage density. Most B2B sites have a wide gap here.

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