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Strategy6 min
From attention economy to outcome economy: where consultants get paid next
Clients want results, not deliverables. Here is the new pricing model.
The pricing model for consulting is changing.
Why this matters now
The shift in how people find information is no longer hypothetical. AI Overviews, ChatGPT, Perplexity, and Gemini are routing a growing share of intent away from the ten blue links.
The mechanics
Generative engines assemble answers. They do not rank pages in the same way search engines do. The unit of optimization is the passage that gets cited.
What we recommend
Audit your highest-intent pages against schema coverage, author transparency, and quotable passage density. Most B2B sites have a wide gap here.